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“Research is formalized curiosity. It is poking and prying with a purpose.” – Zora Neale Hurston The overarching goal of an ULTIMATE business is to maximize profit, but before you can get to that point you will have had to determine what in fact it is that you are going to sell. The enlightened marketer knows that this decision is perhaps the most important one they will make, because choosing badly at this stage of the game can spell certain doom no matter now clever your marketing efforts are. Instead of jumping in with our own opinions about what should sell…perhaps we should take a different approach and just…

Listen.

If we do take the time to listen, we will find that the systems of e-commerce are churning even as you read this sentence. As they churn, every nuance is being recorded. They are documenting the likes, dislikes, preferences, and predilections of the markets they serve, and this data can act as a guidepost to you in our search for the profitable niche that is right for you. It turns out that the skills needed to find niches with unmet demand are ones that can easily be taught…but only to a person hungry to learn. And that brings us to the underlying point of niche research anyway. You must be willing to set aside your own opinions and instead ask the market what it thinks. You must be willing to listen to what the markets are telling you. The best niche researchers also have one common quality; they are curious. They like to poke around. And they like to learn..and all the while doing so with their ultimate motive in mind…to find a niche with unmet demand…and one that also meets the other seven criteria that are indicators of potential profitability. As it turns out the famous quote from Field of Dreams, “build it and they will come”, is just about the worst thing you could possibly do when it comes to picking the niche you are going to attempt to market a product or service to. Instead, follow the data and let the market tell you what it wants. Then, apply your brilliance in meeting that unmet demand with creativity and passion.

[ Niche Research is the first pillar of the ULTIMATE Freedom System ]

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